But do they?
Most acronyms make talking about our work easier and those who talk about certain things a lot feel really efficient as they shave milliseconds off a conversation by using them. The trouble comes when we spend time in meetings with people from other areas of expertise. In
For example, not having got up-close-and-personal with search optimization in recent years, I was confused when colleagues talked talking about our GSR (Google Search Ranking not Gun Shot Residue) changing due to pandas. Clue: This is nothing to do with China but a lot to do with the GSA (Google Search Algorithm). Basically, in search its a good guess that GS = Google search not Goldman Sachs). This week, I was invited to a meeting BPO of UCG. I wasn't puzzled by the UGC because that is one of my native acronyms but googling BPO could have lead me to Beer Pong One or the British Post Office. Or - ah hah! Business Partner Outsourcing!
To save others in cross-unit tech jobs from some of my newbie cryptography, I offer a list. I know things change fast so I describe it as the Q1 Acronymicon. Please provide others. Note. I have excluded technical acronyms that are used as words. I mean, everyone knows CSS, iOS and API so they escape my gaze.
New Job Acronymicon Q1 2014
BPO Business partner outsourcing (getting stuff done by other people more cost
CPC Cost per click (okay, I knew this one too)
CPM Cost per thousand impressions (an old one )
GA Google Analytics
GSL Google Search ?
GSR Google Search Ranking (Your ranking on a search result page you appear in
HITS Human Intelligence Tasks
KPI Key performance indicator
MAU Monthly active users
OIBA Operating Income before Amortization
OPEX Operational Expenditure
OTOBOS On time on budget on scope.
Panda A name given to a major update to the Google Search algorithm.
RID Restaurant ID
SEM Search engine marketing
SEO Search engine optimization (How to set up your online business to rank well on search)
SERP Search engine results page
SMB Small Medium Business
SSC Site sponsored content (eg articles)
TAC Traffic Acquisition Cost
UGC User generated content (stuff uploaded by our users)
WOW or W/W Week over week